March 3, 2008

Quote Management

Most of our customers cite increased conversion on quotes as a top company goal. Think about it for a second; what is a quote? Basically it is when a customer has done some level of research on your product or they may have used your product in the past and they have called for a price. Quotes often are the single best opportunity for increased business and at this stage are typically the lowest hanging fruit. RepConcert allows users to strategically manage the two main “types” of quotes in our business:

- The customer calls for a “verbal” price. Usually a distributor needs to provide a price for a customer or a contractor is bidding a job. One strategic way to manage these instances is to record what you are telling the customer and “link” the record to the customer, distributor, contractor or manufacturer in a centralized database.

- The customer calls and is ready to place an order. The difference is that a formal (contract) quote has been issued confirming the factory acceptance of the terms. Like the verbal quote, one strategy for better managing these contracts is to associate them in a central database with the relevant accounts.

In both cases, the “M” in CRM is critical. Managing this information in an efficient, simple-to-use format creates instant value for your salespeople and your company. Taking quotes out of the individual email boxes or non-relational file servers and managing them in a centralized, relational format has incredible collaborative value for your organization. Features like reminders and reports help automate the crucial follow up process, relational features ensure a history of quote activity for each account and analytical features reveal an in depth understanding of quote activity, conversion rates and open quote pipelines.

Regardless of the solution you choose, definitely consider one that helps you achieve your most important sales and service goals.

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